Item:
Title
Durham Destination Master Plan and Implementation Steps (45min)
Body
Date of BOCC Meeting: March 4, 2024
Request for Board Action:
Agenda Text
The Board is requested to review and provide feedback on a plan presented for pursuing a community-wide vision for Durham’s advancement as the best place to live, work and visit, and to endorse proposed NC legislation that will 1)authorize Discover Durham to engage in “tourism-related activities” and 2)authorize the redistribution of occupancy taxes currently received by the County to provide a permanent funding stream for investment in the plan’s recommendations. There commended change in occupancy tax distribution will move Durham into compliance withthe1997 NC Uniform Occupancy Tax guidelines.
Alignment with Strategic Plan: The Destination Master Plan is a broad and ambitious 20-year plan, aligning with all five of the Count’s Strategic Plan Goal areas, which we will highlights during the presentation.
Resource Persons: Susan Amey, President & CEO of Discover Durham; Tony Hall, CFO of Discover Durham.
County Manager’s Recommendation: The County Manager recommends that the Board receive this update, provide feedback on the direction, and agree to endorse the recommended legislation with Durham’s delegation to the NC General Assembly.
Signature
County Manager: ____________________________